Are you planning your next event and think event coverage isn’t a necessity? Think again. Whether you’re hosting a corporate gathering or a social event, here are the top 5 reasons why event coverage should be of utmost priority:
1. Captures Memories: Memories are whispers of our past, echoing in our hearts. They remind us of where we’ve been, who we’ve loved, and what we’ve lived. Event coverage helps you invest in your memories, because events are fleeting, but their impact doesn’t have to be.
2. Increases Reach: One thing professional event coverage will definitely do, is help you break the physical barriers of your event and extend your audience beyond those who attend in person.
Digital galleries or albums can be created, allowing people to view and relive the event online. Photos and videos can be shared on social media platforms, reaching followers, friends, and family who didn’t attend. Live coverage can be streamed online, enabling remote attendees to participate in real-time.
But all this won’t be possible if you don’t invest in event coverage that captures the essence and highlights of your event.
3. Provides Valuable Marketing Content: Hosting an event with the mindset of getting valuable marketing content, is valid. The event itself is the main attraction, and the marketing content created from it is a byproduct.
But here’s the thing: you’ll only get the most out of this opportunity with professional event coverage. The event is the cake, event coverage is the recipe, and the marketing content is the icing on top.
4. Builds Community Engagement: There’s a special feeling when you attend an event and afterwards, you spot yourself in the highlights on their digital platforms. This act creates a powerful sense of belonging and you’re more likely to share the content with your networks, which in turn goes a long way in building the engagement and growth of that brand.
What made it all possible?
5. Promotes Future Events: There are several reasons one would decide to attend an event, and the FOMO (fear of missing out) is one of them. Highlighting and sharing the success of your previous events gives potential attendees a glimpse of what they would not want to miss out on in your upcoming event.
But if you ignored professional event coverage in your previous events, how will you encourage people to mark their calendars for your next event?
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